Kaworu (kaworu_renritsu) wrote in little_details,

PR Campaign

I want to create a realistic looking PR Campaign in my fanfic. I already know the most basic things and concepts (I had a couple courses on advertising back in high school years ago and I have a couple of friends in the industry who I don't want to bother at the moment), but it's nothing much. As for the resources I've already used and/or reviewed, here's the list of the terms I searched and read in Wikipedia --- Public relations, Interactive PR, Advertising, Promotion, Publicity, Spin, Pseudo-event, Photo op, Publicity stunt, Media circus, Media prank.
Google: стратегия построения PR-кампании ('PR campaign building strategy' in Russian)

Now the situation.

I have a Smallville/Queer as Folk kinda cross-over where Brian Kinney is managing Lex's coup against Lionel. The timeline is in the present (actually it's Smallville 3rd season spin-off and QaF post-5th season), US, mainly in Smallville/Metropolis (Kansas) with some mentions of Pittsburgh (Pennsylvania). I don't know if it's important. I have no clue about US laws (sorry), I just know they can be different in different states.
The first thing Lex wants is to separate his image from his father, then slowly take over LuthorCorp and completely destroy Lionel as a businessman. The first publicity stunt he's made before searching Brian's expertise is organizing a press conference where his psychiatrist revealed to the public that Lionel tried to shut Lex up in a mental facility and use electroshocks on him while fully aware that Lex was HIV positive and it was a very real risk to his life. Yes, my Lex is HIV+. And Brian's first advice could be something about making his researches for HIV cure very public remarking that "all they have to know is you have a reason to finish it".
So how should I do it?

It would be a lot easier if people who decided to help me knew what I was talking about, first of all because the actions should fit into Lex's and Brian's characters, but if someone doesn't know anything about them but still wants to help, I would still appreciate it. The basic info on the characters and LuthorCorp can be found here:

Thanks in advance!
Tags: usa (misc)

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