Google: стратегия построения PR-кампании ('PR campaign building strategy' in Russian)
Now the situation.
I have a Smallville/Queer as Folk
The first thing Lex wants is to separate his image from his father, then slowly take over LuthorCorp and completely destroy Lionel as a businessman. The first publicity stunt he's made before searching Brian's expertise is organizing a press conference where his psychiatrist revealed to the public that Lionel tried to shut Lex up in a mental facility and use electroshocks on him while fully aware that Lex was HIV positive and it was a very real risk to his life. Yes, my Lex is HIV+. And Brian's first advice could be something about making his researches for HIV cure very public remarking that "all they have to know is you have a reason to finish it".
So how should I do it?
It would be a lot easier if people who decided to help me knew what I was talking about, first of all because the actions should fit into Lex's and Brian's characters, but if someone doesn't know anything about them but still wants to help, I would still appreciate it. The basic info on the characters and LuthorCorp can be found here:
Thanks in advance!