So, my question is: what brands (clothing, cologne, watches) are reasonably luxe but not very well-known? Preferably something that a normal person wouldn't recognize but someone in the know (like a fashion columnist) would know immediately.
Thanks in advance!
EDIT: I've narrowed down the clothing brands (thanks, everyone!) but I'm still lost on the colognes and watches. Bvlgari? Patek Philippe? Rado? *head explodes*